Daan Go (translated as “cake” in Cantonese Chinese) is a bakery and sweets shop founded by MasterChef Canada competitor Christopher Siu.
All of his work is inspired by Asian cultures, recipes and ingredients. The logo incorporates a lantern motif as they are often hung during festivals and ceremonies. Of course, these times are best enjoyed alongside sweet indulgences. Red was chosen naturally as it represents happiness and luck in Chinese culture. A rubber stamp was created to apply the logo to various surfaces such as packaging for cakes, macarons and other baked goods.